In a world where you can get all the answers, the real challenge is to define the right question.

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BRAND DNA

 

- What’s unique about a brand? What are its values?

- What are its personality, philosophy and vocation which create its distinctive role in people’s mind?

- What are the powerful signs which allow people to immediately identify the brand?

- The brand, its design and its substance

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CONSUMER - INSIGHT

 

- Which human need can the brand satisfy?

- How can the brand be and stay relevant, thus successful?

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TREND – CHANGE FORCES

 

- What are the forces that influence how people will live tomorrow morning?

- How do these forces will change the category a brand belongs to?

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BRAND SOUL BOOK

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defining a brand strategy and its creative language