top of page
1/3
Larry Ackerman
“Identity is cause;
brand is effect.”
“CONSISTENTLY UNPREDICTABLE BUT LOYAL TO YOUR ROOTS”
This is the trajectory we aim at tracing for our brands: a course which has to be fresh to renew the interest and consistent to build on DNA.
BRANDING
Our Philosophy
Our Philosophy
“CONSISTENTLY UNPREDICTABLE BUT LOYAL TO YOUR ROOTS”
This is the trajectory we aim at tracing for our brands: a course which has to be fresh to renew the interest and consistent to build on DNA.
Our Values
ACCURACY
To set the right question and identify the open spaces.
ITALIAN SOUL
A natural instinct for daily beauty, design, lifestyle, excellence.
GLOBAL SPIRIT
To be always relevant and empowering Italian brands in the world.
COURAGE
To change the rules of a category, helping brands to define their own cultural rules.
bottom of page