William Shakespare
“My crown is called content,
a crown that seldom kings enjoy”
CONTENT
A pure creative mind, she builds a unique expertise on the Italian market about branding. In her career – first in Gio Rossi, then in Futurebrand – she works for big and niche Italian brands: Alitalia, Barilla, Esselunga, Chicco, Yomo, Recarlo, etc.. But her experience goes far beyond Italian boundaries, having work for global client such as Unilever and having won the most important international packaging awards: just to quote the most recent ones she won twice in a row the famous Pentaward. She is visiting professor at Creative Academy, Politecnico.
A round and talented creative mind, in 2016 she opens her branding agency with the strong belief that “Italian design speaks all languages”
Co-founder, Chief Creative Officer
Chiara Pomati
Strategist, Silvia starts working in advertising at the beginning of the ‘90’s, first at JWT, then in McCann where she is responsible for global companies as Unilever, Kraft, Coca-Cola and some big Italian industries as Barilla. So she learns a strategic mindset and a global perspective.
After the advertising age, from 2008 to 2016 she is Head of Brand Strategy in Futurebrand Milan, where she develops branding strategies for cool brands as Barilla, Fiat 500, Fiat Panda, MSC, Moleskine, Luxottica, Nespresso, Illy, Nike, Camper, Canali, Autogrill, Esselunga, Coop, Actionaid.
She is Counselor for Art al MIT di Boston, visiting professor at Domus Academy, editor for Retailwatch and contributor to the debate about Italy in the world.
From April 2016, she opens her branding agency, mainly dedicated to Italian brands, their globalization, cultural projects and place branding.
Silvia Barbieri
Co-founder, Chief Strategy Officer
The Branding Letters was founded in April 2016 by two co-founders, Silvia and Chiara, with a network of talented professional in Milan, London and New York. Silvia is the strategist, so "S" stands for strategic sensibility; Chiara is the creative one, so "C" stands for creative sensibility.
